As a pool manufacturer or contractor, setting yourself apart from the competition may be difficult. With the emergence of augmented reality (AR), many pool businesses have started taking advantage of this technology by creating custom AR apps for their customers to use when pool shopping. Here are four ways an AR app could help you sell more pools this season:
- Help customers visualize your pool in their yard
- Show off virtual 3D images
- Boost your pool marketing strategy
- Sell other pool equipment
1. Help Customers Visualize Your Pool in Their Yard
Sometimes consumers don’t know what they want until they see it with their own eyes. Seeing pools in pictures doesn’t compare to “trying on” different pool shapes and sizes in your own backyard. That’s what AR apps allow customers to do. Their smartphone or tablet camera screen will automatically show how your pool will look on their lawn – no excavator required.
The gift of visualization will make the biggest difference for homeowners who are on the fence about whether or not they want to invest in a backyard oasis. It’s the perfect way to change someone’s opinion on pools from “not necessary” to “must have.”
2. Show off Virtual 3D Images
Virtual photography allows you to have a whole gallery of beautiful pool options without needing to build the pools or hire a professional photographer. It’s incredible what can be done with computers nowadays; these 3D images are often indistinguishable from the real thing.
After your virtual pool images are created, the crystal-clear water and perfect lighting will look spectacular on your new AR app.
3. Boost Your Pool Marketing Strategy
Having a custom AR app for your pool company will give you a marketing edge over your competitors. When pool shopping, customers don’t want to wait for an in-home consultation just to see a rough sketch of what their pool will look like on a piece of paper. They want to visualize their dream pool now.
The fact that you possess this top-of-the-line technology will provide a plethora of selling points you can use to gain new customers or suppliers.
Speaking of suppliers, they want to sell the most forward-thinking brands because they know it will make their pool shopping customers the happiest. An AR app will help you make a name for yourself in the eyes of the salespeople who are giving brand recommendations.
4. Sell Other Pool Equipment
Augmented reality isn’t just suitable for pool manufacturers. Pool pump and pool filter manufacturers can benefit from this technology as well. With an AR app, customers could be able to visualize the pool equipment in their yard and obtain AR-assisted customer service.
Hire the Best AR App Creators in the Business
At The Realizers, we strive to make your business technology goals a reality. After going over your company’s needs, we will provide you with a step-by-step plan on how to make solutions happen. We will also help you market your new technology after it’s completed. Contact us today to see how easy it is to make augmented reality part of your business model.