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What is Augmented Reality?

AR is the coming revolution that is going to completely change the way consumers educate themselves about products and shop online – because it is easily accessible to everyone and very easy to use.

Augmented Reality is a live direct view of the physical, real-world environment whose elements are “augmented” by computer-generated or extracted real-world sensory input such as sound, video, graphics or GPS data. Augmented reality brings out the components of the digital world into a person’s perceived real world. AR is transforming the world of product education, where content may be accessed by scanning or viewing an image with a mobile device and interacting with it in real time.

What is the difference between Augmented Reality and Virtual Reality?

Augmented reality enhances one’s current perception of reality, whereas in contrast, virtual reality replaces the real world with a simulated one. Augmented reality layers virtual elements on top of the real world, whereas virtual reality completely shuts off the world around you to immerse you in a virtual world. What makes augmented reality so cool is that it inserts virtual, accurate 3D images into your actual physical space so that you can interact with them in real time.

What kind of hardware is required to use Augmented Reality – do I need goggles?

No. Virtual reality is where you use goggles to see the product in your view. With augmented reality, you can use your smartphone, tablet or other mobile device to view the product in the window that you view through your phone screen, as if it were there in the room right in front of you.


The Challenge

Create an easy to use, real-life consumer browsing experience to help customers connect emotionally to the products while educating themselves from the comfort of home.

“It’s difficult for potential customers to take ownership of the idea of buying a high dollar product until they can begin to imagine that spa, or swimming pool in their yard. They want to research at home, online and still get a real life idea of what that spa or pool might be like in their yard before they come into a store or calling a dealer. Our job is to help them imagine and see the actual possibilities at home, and create a seamless customer service experience so they can request a quote immediately and engage with a dealer once they have an idea of what they want.”

Visualization & Augmented Reality

The Opportunity

“Eventually there are going to be people who want a VR product and there are going to be people who want an AR product. I would bet the AR one will be bigger if it can get developed in a good way.”
– Mark Zuckerberg

Revolutionize the customer service experience by putting 3d visualization via iPhone devices – right into the hands of curious customers, converting them to serious leads.

Replace costly annual photo shoots with state of the art 3D modeling and expand your branding possibilities with new variety and realized product interactivity.

“Starting from the mechanical information of CAD models, our artists create the most lifelike product models possible. Using an iphone or tablet, the camera on the device takes in the real world and allows the graphics processor to overlay the virtual object in real time – a spa – to create an interactive 3D browsing experience. Browse, select and place a model in the yard, then explore and request a quote – all from a device at home.”


The Process

Quality controlled production paired with proven industry knowledge of consumer buying behaviors are the keys to using these tools to attract new customers for your brand – ahead of the competition.

“We build your exact product models, render them into custom photography shots with backgrounds of your stylistic choosing, then apply lifelike layering, shadows, lighting and interactive elements to add emotional appeal. The products are added to the consumer app, allowing customers to browse and interact with your products in real time and request quotes from the local dealer in their area. We use our proven PPC algorithms to promote the app online to demographically targeted leads for the highest efficiency ROI and new lead conversions.”

We work directly with you using the Agile Development Method, to hone your models and your app to make sure it is targeted for the needs of your clients and your desired brand experience.

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Any process is challenging to break down into simple steps, but this is where our experience really comes into play. Developing 3D visualization applications for a variety of industries and experiences has given us a proven pipeline for creating the most compelling and exciting product, in the fastest way possible.



If 3D models are not available of your pools, our modeling team will start here and create the needed 3D models.



Making 3D models appear real using lighting, shadows, textures, reflections, and materials.



Integrating the visualized 3D models into the AR application framework.



Quality Control, and Quality Assurance are executed using early versions of your software.



Once testing is complete, we put the app onto the app store for the public to start using.

The Process

Agile Development

  • Weekly Reviews / Sprints
  • Aligned Results and Expectations
  • Efficient Quality
Weekly MVP Iterations

Weekly MVP Iterations

Iterative Development that generates multiple viable products for continuous feedback.

Plan As You Go

Plan as you go

Adjust or align throughout the project, ensuring the end result is exactly what you want.

AGILE and SCRUM methodologies are the key to lightening fast and on-point development.

We work closely with you and your teams to create a truly collaborative and inspiring output.

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