When I think of visiting an art gallery, I always picture the montage from Ferris Bueller’s Day Off: The gang, spending what seems like hours in an already eventful day, studying renowned works of art. I’d like to think I don’t have time for that. Yet, when I found a couple of apps offering augmented reality art in my own home, I couldn’t stop playing with them. Let’s take a look:
International contemporary art space Lisson Gallery went live in late April with an experience perfect for art buyers during social distancing. It created an augmented reality platform to let people see how works would appear in their own space. That includes 3D sculptures placed anywhere with ease, and viewed from any angle. The gallery’s AR experience launched with a 7-day free trial, and comes with a $25 per month subscription cost.
The Right Frame of Mind
New York artist Sebastian Errazuriz is known for a range of provocative works, from public art installations to experimental furniture. Now, he’s taking on the world of AR with an art gallery accessible to both artists and buyers. Errazuriz has launched a site billed as a way to self-publish and reach a wider audience, with no apps or downloads required. Like Lisson Gallery, this one is also full of cool stuff you can spend hours previewing at home, but it costs nothing to post works or browse them.
Errazuriz is passionate about the platform. In this Instagram video, he makes a compelling case for why artists should embrace AR in this day and age. Although, it really applies to any entrepreneur wanting to cast a wider net in the world.
A Stroke of Genius
Whether you’re selling floor tile or furniture, you don’t have to be an artist to get rave reviews. The Realizers can make the world your canvas, and your products the paint, with an AR app that lets your brand stand out above the rest. Contact us today to learn more about sculpting a strategy for your success.